B2B Digital Marketing Boost Your Company’s Success
A digital marketing strategy is something that every company needs in today’s world. With a great digital marketing plan you will generate new leads, nurture those leads into becoming customers, and create a touch point for your existing customers.
A strong website and digital strategy will create growth opportunities for your business. If your website and marketing aren’t generating leads and assisting your sales and customer service teams that’s like having a car with no gas. To fuel the growth of your business you need a digital marketing strategy that aligns with your business goals. Together we can develop a plan to drive more visitors, get you more leads and accelerate the growth your business.
Contact us today and we can design a digital strategy for your specific needs and budget, utilizing these strategies and tactics:
Digital Marketing Services:
Search Engine Optimization
Our SEO Process Drives Results
Get more leads and improve your brand recognition by improving your search rankings. We offer Search Engine Optimization programs (SEO) to increase search engine visibility for your website. We use a systematic approach to SEO and Local Search that achieves measurable results for our clients.
Our in-house SEO experts will create a comprehensive strategy to ensure that your website is ranking for relevant searches and driving qualified traffic to your website. We will structure your website and content to optimize conversions and will track the success with website analytics.
Search Engine Optimization is one of our core services and our team has been optimizing websites since the term SEO was created over twenty years ago. Contact us today to get your site ranked and generating leads. We specialize in SEO for Local, B2B and Manufacturing companies.
Components of Our SEO
We focus on four key areas of SEO to ensure success.
- Technical SEO:
Focusing on the website platform, coding, site speed, mobile friendliness, crawlability. - On-Page SEO:
The optimization of your content, HTML tags, URL’s, keywords, user experience, calls to action, etc. - Content:
Having the most relevant, detailed information and best answers to a prospect’s question. - Off-Page SEO:
Link building and directory citations. Building authority for your domain.
The Lead Gear SEO Process:
1. Plan
A goal without a plan is just a wish.
The key to great SEO starts with planning. We begin with Research, then we Evaluate what we have learned to Develop an SEO roadmap for our team to follow.
2. Build
Plan the work, then work the plan.
We take what we learned during planning and begin the implementation. This covers the main areas of our program including Content, Technical, On-Page and Off-Page SEO.
3. Measure
Gather data and measure success.
Next we setup and optimize data tracking on your website. We capture user events, conversions and more in Google Analytics and our suite of professional SEO tools.
4. Learn
Review the data and refine your plan.
We analyze the data and evaluate the performance of the website and user interactions. Next we identify areas of success and find new opportunities. Then we review strategy and adjust the roadmap.
5. Repeat
A solid process allows for repeatable results.
SEO is an ongoing process. Google is constantly updating it’s algorithm and a comprehensive SEO process is necessary to stay on top of the all of the updates and technical requirements.
Local Search Marketing
What is Local Search and Why is it Important?
Local search is geo-targeted SEO designed for companies who mainly sell locally or regionally. Every small or multi-location company can grow their business and attract more customers using our local search strategies.
Features Of Our Local Search Program:
Our Local Search program includes locally-focused SEO, Google Business Profile listing optimization, map inclusions, citations in business directory websites, and review management.
DID YOU KNOW? According to Google, 46% of searches have a ‘local intent’.
Content Marketing
Gain Credibility & Search Rankings With Useful and Relevant Content
Email Marketing
Email marketing is still ranked as one of the most effective digital marketing channels. It is a great way to stay in touch with existing customers about new products, services and industry news. For your prospects, its an effective way to nurture leads as they move through the sales cycle. However it takes an effective and professional email campaign to stand out and get noticed.
With Email Marketing, You Can:
- Automate lead nurturing with prospective customers
- Engage more frequently with your existing customers
- Create an opt-in form that converts visitors into contacts
- Reach mobile users with mobile friendly emails
- Track interactions with analytics to see who is engaged
